PODCAST: Virtual Influencers & The Metaverse: Podcast With Dudley Nevill-Spencer and Scott Guthrie..

I spoke with Scott Guthrie on his Influencer Marketing Lab podcast, in it I talked about the following;

The essence of a virtual influencer and why that essence is function dependent.
The metaverse - where the real world and the virtual world mix and inhabiting that world will be virtual characters.
The different types of virtual influencer - brand owned, brand agnostic and customer services representative.
Japan's 7,000+ virtual influencers on YouTube.
The recipe for creating an effective virtual influencer.
Whether virtual influencers can ever be authentic.
The difference between blind trust and trustworthiness.

https://sabguthrie.info/virtual-influencers-dudley-nevill-spencer/