Dudley Nevill-Spencer email dudley@futureproof.marketing + 44 (0)7900 241 557
My name is Dudley Nevill-Spencer, and I truly believe we are living through the biggest changes in history, where what it means to be human will forever change as technology blends the Digital, Virtual and Biological - the fourth Industrial revolution** ( #4ir ).
The #4ir is bringing with it an absolute abundance of tools, data, systems and modalities that affect every area of marketing strategy, from insight and planning, to consumer segmentation, channel strategies, content development, paid social, creative development and media buying, it affects who you sell through, the distribution and retailing opportunities and the relationship with your customers.
This blog looks at the latest technology and changes the #4ir is bring and hypothesises how they can be applied to marketing strategy
I am a professional marketing strategist with over 15 years experience combining technology, culture and marketing. A student of Machine Learning at MIT and currently studying Data Science at Columbia , I have run strategy and data insight divisions of advertising agencies, headed-up run my own PR and Influencer consultancies and spent eight years working as a futures trader for a U.S Investment bank.
I combine these skills to create what I call “future-proofed” or “4th Industry“ marketing strategy, approaching marketing through the lens of the fourth Industrial revolution.
I head-up Strategy and Data at www.liveandbreathe.com and head-up Virtual Human Development and Data analysis at www.virtualinfluencer.agency
#machinelearning #4thindustrymarketing #4irmarketing #4ir #i4
Dudley@futureproof.marketing +44 7900 241 557
