GOLD AWARD WINNER FOR 2020 - Best use of technology at the IPM awards

Sometimes winning an award doesn’t mean too much in our industry, it can often just go to the biggest budget and biggest job, but Live & Breathe winning best use of technology for 2020 at the IPM awards is a real achievement. The Asahi ‘Discover Karakuchi’ app, shows how old world problems can be solved by new world tech (that’s how the MD of Live & Breathe puts it), using augmented reality, location based tech and app creation to drive trial, footfall and business results - with a 100% ap download and use rate - wow makes me feel proud to be part of the agency.